Post by account_disabled on Mar 15, 2024 23:23:37 GMT -5
Gastronomy is a very competitive branch of the economy. A large number of companies that deliver food or prepare food in restaurants or food trucks face several challenges. One of them is the effective promotion of your menu. How you show it may determine the success or failure of the entire project. How to advertise food and avoid mistakes? Table of Contents Hide 1. Does advertising food through leaflets still make sense? 2. What should you take care of before promoting your restaurant's menu on the Internet? 2.1. Aesthetic photos of dishes are essential 2.2. Take care of food preparation videos 2.3. Get found thanks to your website and social media profiles.
Advertising on the Internet – where to promote yourself? 3.1. Local advertising Find Your Phone Number on Google – perfect for hungry customers 3.2. Meta Ads advertising – ideas for greater recognition Does advertising food through leaflets still make sense? You know that feeling when you come home after work and see a stack of leaflets in your mailbox encouraging you to order pizza or other takeaway? If so, think about how many times you take advantage of such an offer and call the pizzeria to ask for your favorite pie? Leaflets, although still popular, are an example of advertising "for everyone". And if something is for everyone, it means that it is expensive and also reaches someone who will not be interested in the product at all. The costs of the leaflets themselves are not low , because the double-sided design itself is often valued at PLN 150-250. This includes printing costs.
If you want to distribute 1,000 leaflets in your area (or put them in mailboxes), you have to take into account the price of PLN 200-400, depending on the printing house. In short, the first batch of leaflets will cost as much as PLN 600-700. And we're talking about a one-off promotional activity. What are the disadvantages of an advertising strategy based on leaflets? It is very difficult to measure sales using this medium. Such formats do not contain any valuable information that will enable you to verify whether this method is profitable. If the recipient of the leaflet does not tear it up immediately, it is highly likely that he or she will keep it at home for a few days and then throw it into sorted papers in the trash.
Advertising on the Internet – where to promote yourself? 3.1. Local advertising Find Your Phone Number on Google – perfect for hungry customers 3.2. Meta Ads advertising – ideas for greater recognition Does advertising food through leaflets still make sense? You know that feeling when you come home after work and see a stack of leaflets in your mailbox encouraging you to order pizza or other takeaway? If so, think about how many times you take advantage of such an offer and call the pizzeria to ask for your favorite pie? Leaflets, although still popular, are an example of advertising "for everyone". And if something is for everyone, it means that it is expensive and also reaches someone who will not be interested in the product at all. The costs of the leaflets themselves are not low , because the double-sided design itself is often valued at PLN 150-250. This includes printing costs.
If you want to distribute 1,000 leaflets in your area (or put them in mailboxes), you have to take into account the price of PLN 200-400, depending on the printing house. In short, the first batch of leaflets will cost as much as PLN 600-700. And we're talking about a one-off promotional activity. What are the disadvantages of an advertising strategy based on leaflets? It is very difficult to measure sales using this medium. Such formats do not contain any valuable information that will enable you to verify whether this method is profitable. If the recipient of the leaflet does not tear it up immediately, it is highly likely that he or she will keep it at home for a few days and then throw it into sorted papers in the trash.