Post by account_disabled on Jan 9, 2024 1:55:25 GMT -5
For years the world of fashion has been characterized by accelerated consumption or "fast fashion" , a trend that is little by little ceasing to be the protagonist. Consumers are increasingly aware of sustainability and the need to consume responsibly to protect the planet. Aigle, positioned as one of "those brands that accompany a lifetime", wanted to remind consumers of the durability, timelessness and resistance that all its garments boast . To this end, it has launched, together with the Rosapark agency, a campaign under the title "Fashion to love longer" in which we see how a garment passes from one generation to another. The touching spot focuses on a young woman's yellow jacket that ends up in the hands of her little sister several years later. If you do not display the embedded video correctly, click here . “Creating this film for Aigle, a quintessential legacy brand, was truly exciting.
We illustrate a product claim through the prism of a brotherly story that I hope speaks to as many people as possible. Emotion, yes, but what I would like people to retain is this message of sustainability, the cornerstone Email Data of this campaign ," explains Jean-François Sacco, co-founder of Rosapark. The campaign is shot in 4/3 format to reflect those childhood memories and help the audience feel naturally identified with the story. The campaign will have a digital and social media presence with the hashtag #LesPetitsMotsdeAigle . On Instagram, the brand will give users the opportunity to rewrite the ending of the movie by providing them with a small blank note in which they can tag their siblings or friends for a chance to win the famous Aigle jacket.
Data sheet: BRAND: AIGLE Aigle CEO: Sandrine Conseiller VP Marketing & Branding: Nadine Cottet Image Director: Aurélie Saint Martin Brand Activation Manager: Eva Hicheri AGENCY: ROSAPARK Co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg et Jean-François Sacco Creative Team: Alexandre Delvert & Cyril Haoual Managing Director: Delphine Drutel Development Manager: Camille Courant Account Manager: Tanguy Hercouet Strategic Planner: Louise Imbert Social media manager : Cassandre Geron Head of Production: Elodie Jonquille TV production: Jean-François Wang Communications Director Lauren Weber PRODUCTION: BIG PRODUCTION Director: Realité DOP: Lucas Casanovas Prod: Kasia Staniaszek DOP: Driss Lumbroso Post Production: FIRM Sound Production: KOUZ Music: Pepite – Title: «Les Bateaux.
We illustrate a product claim through the prism of a brotherly story that I hope speaks to as many people as possible. Emotion, yes, but what I would like people to retain is this message of sustainability, the cornerstone Email Data of this campaign ," explains Jean-François Sacco, co-founder of Rosapark. The campaign is shot in 4/3 format to reflect those childhood memories and help the audience feel naturally identified with the story. The campaign will have a digital and social media presence with the hashtag #LesPetitsMotsdeAigle . On Instagram, the brand will give users the opportunity to rewrite the ending of the movie by providing them with a small blank note in which they can tag their siblings or friends for a chance to win the famous Aigle jacket.
Data sheet: BRAND: AIGLE Aigle CEO: Sandrine Conseiller VP Marketing & Branding: Nadine Cottet Image Director: Aurélie Saint Martin Brand Activation Manager: Eva Hicheri AGENCY: ROSAPARK Co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg et Jean-François Sacco Creative Team: Alexandre Delvert & Cyril Haoual Managing Director: Delphine Drutel Development Manager: Camille Courant Account Manager: Tanguy Hercouet Strategic Planner: Louise Imbert Social media manager : Cassandre Geron Head of Production: Elodie Jonquille TV production: Jean-François Wang Communications Director Lauren Weber PRODUCTION: BIG PRODUCTION Director: Realité DOP: Lucas Casanovas Prod: Kasia Staniaszek DOP: Driss Lumbroso Post Production: FIRM Sound Production: KOUZ Music: Pepite – Title: «Les Bateaux.