Post by account_disabled on Jan 6, 2024 4:03:48 GMT -5
The Association of Transformative Creativity Agencies (ACT) has announced that La Despensa and Mi Querido Watson have just joined the entity as new members . These are two of the most recognized and valued independent agencies within the Spanish advertising sector. The ACT is currently working to get the best creative agencies in the country to join the association , in order to continue developing the relevance and influence plan launched under the leadership of its president, Agustín Vivancos. La Despensa was founded in 2003 by creatives Miguel Olivares and Javier Carrasco under the motto “being happy is much cooler . ” After 17 years of operation, the agency has become a team of more than 40 people who love and enjoy what they do.
This vital mantra has led her to be awarded at the main international advertising festivals such as Cannes, D&AD, Eurobest, El Sol or El Ojo de Iberoamérica, and in national competitions such as the Eficacia Phone Number List Awards, Club de Creativos, Best Awards or Inspirational. . Miguel Olivares, founding partner and general creative director of La Despensa, comments: “at La Despensa we are staunch defenders of the value of creativity and the multiplier component that it has in our clients' businesses . The ACT, with its proposals for action in these uncertain times, is the place where we want to be represented to promote and protect the central value of creativity. “We are happy to join and be part of the association.” For its part, Mi Querido Watson was born in 2005 with the vocation of being a “partner in crime” for brands and the mission of creating inclusive creativity by putting customers at the center.
The agency has maintained its essence over the years, currently working for more than 30 brands with a team with extensive experience and an integrated vision of communication. In 2018 it became a communications group with the launch of its own 100% digital agency and the acquisition of the Madrid division of Arista. For Antonio Pascual, CEO of Mi Querido Watson, “the entry of Agustín Vivancos as president, who knows in depth our real needs, and the growing prominence of the “indies” in the ACT, confirmed to us that it is the perfect time to be . We think it is an opportunity to join in the responsibility work that we have as a company with our sector, which has been very punished in recent years.” With the incorporation of La Despensa and Mi Querido Watson, ACT now has 33 associated agencies.
This vital mantra has led her to be awarded at the main international advertising festivals such as Cannes, D&AD, Eurobest, El Sol or El Ojo de Iberoamérica, and in national competitions such as the Eficacia Phone Number List Awards, Club de Creativos, Best Awards or Inspirational. . Miguel Olivares, founding partner and general creative director of La Despensa, comments: “at La Despensa we are staunch defenders of the value of creativity and the multiplier component that it has in our clients' businesses . The ACT, with its proposals for action in these uncertain times, is the place where we want to be represented to promote and protect the central value of creativity. “We are happy to join and be part of the association.” For its part, Mi Querido Watson was born in 2005 with the vocation of being a “partner in crime” for brands and the mission of creating inclusive creativity by putting customers at the center.
The agency has maintained its essence over the years, currently working for more than 30 brands with a team with extensive experience and an integrated vision of communication. In 2018 it became a communications group with the launch of its own 100% digital agency and the acquisition of the Madrid division of Arista. For Antonio Pascual, CEO of Mi Querido Watson, “the entry of Agustín Vivancos as president, who knows in depth our real needs, and the growing prominence of the “indies” in the ACT, confirmed to us that it is the perfect time to be . We think it is an opportunity to join in the responsibility work that we have as a company with our sector, which has been very punished in recent years.” With the incorporation of La Despensa and Mi Querido Watson, ACT now has 33 associated agencies.